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"The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students.
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Chapter 3: Strategic Planning and Marketing Model.
Type Book Author(s) Graeme Drummond, John Ensor, Ruth Ashford Date 2008 Publisher Butterworth-Heinemann Pub place Amsterdam, London Edition 3rd ed ISBN-13 9781282540590 eBook. Access the eBook.